Global: Child-targeted TV ads tout unhealthy foods

Around the world, children are targeted by a high volume of television ads promoting unhealthy foods, according to a new study surveying a broad range of countries. The study found that 53%-87% of food advertisements touted unhealthy foods and that the prevalence of such advertisements increased during times of peak child viewership. The researchers involved in the study believe that their findings call for greater regulation of food advertising, especially during programming directed at children.
"Television food advertising to children: a global perspective"
American Journal of Public Health 2010; published online 15 July 2010
http://ajph.aphapublications.org/cgi/content/abstract/AJPH.2009.179267v1

Date Posted: 26 July 2010